I am trying to conform my JavaScript coding style to my Zend coding style as much as possible, which is using camelCase. So, in my HTML5 data attributes, I am naming them as in this example:

<button class=action data-actionClass=user data-actionMethod=delete data-actionRequest=/user/delete/user-id/1 data-actionComplete={reload:users}>Delete User #1</button>

<div id=users data-reloadRequest=/user/index> ... </div>

Pretty unobtrusive way to harness Jquery for actions, but when I call $('.action').data(), the attribute names are converted to lowercase.

Any workarounds for this?

I never though JavaScript variables should have dashes in them, and I can't understand why jQuery is internally doing this for me? Or maybe it is HTML5?