You might have a look at this: https://developer.android.com/training/app-indexing/deep-linking.html

<activity

android:name=com.example.android.GizmosActivity

android:label=@string/title_gizmos >

<intent-filter android:label=@string/filter_title_viewgizmos>

    <action android:name=android.intent.action.VIEW />

    <category android:name=android.intent.category.DEFAULT />

    <category android:name=android.intent.category.BROWSABLE />

    <!-- Accepts URIs that begin with http://www.example.com/gizmos” -->

    <data android:scheme=http

          android:host=www.example.com

          android:pathPrefix=/gizmos />

    <!-- note that the leading / is required for pathPrefix-->

    <!-- Accepts URIs that begin with example://gizmos”

    <data android:scheme=example

          android:host=gizmos />

    -->

</intent-filter>

So your app will be started by this link:

<a href=example://gizmos>