Right now, I have this td:

<td id=setCustomer><?= $customer ?></td>

Later down the page I have:

<script>

document.getElementById('setCustomer').onclick = function(){

var newOne = document.getElementById('setCustomer');

console.log(var newOne is +newOne); 

}

</script>

When I click the table cell that contains this customer name, the function launches and spits out:

var newOne is [object HTMLTableCellElement]

instead of:

var newOne is ACME CORP.

what am I doing wrong?