I have a list here

<ul id=demo2 data-name=demo2>

    <li data-value=here>here</li>

    <li data-value=are>are</li>

    <li data-value=some...>some</li>

    <!-- notice that this tag is setting a different value :) -->

    <li data-value=initial>initial</li>

    <li data-value=tags>tags</li>

</ul>

Where each li item has a custom data attribute. On JQuery how would get all of the values of each li element which has an attribute of data-value? I want to get their value.

but this code of mine doesn't seem to be working

        $('#view-tags').click(function(){

            $('li[data-value]').each(function(){

                alert($(this).data(value));

            })

    });

The whole code on jsfiddle: http://jsfiddle.net/Zn3JA/