I have a line of php code that looks like this:

echo <script>$('#edit_errors').html('<h3><em>Please Correct Errors Before Proceeding</em></h3>')</script>;

I would like to know how to add a font color to the text correctly.
If I do this:

echo <script>$('#edit_errors').html('<h3><em><font color=red>Please Correct Errors Before Proceeding</font></em></h3>')</script>;

The word red is in black text and the compiler throws an error.

If I use single quotes around red, then the text does not show up at all.

Any help would be great.
Thanks