The proper way would be to use extension API:

chrome.tabs.create({url: "http://...", selected: false});

Code should be placed in a background page. If you need it inside a content script you can pass a message to a background page, like so:

//content script

chrome.runtime.sendMessage({link: link});



//background page

chrome.runtime.onMessage.addListener(function(message, sender, sendResponse) {

    if(message.link) {

        chrome.tabs.create({url: message.link, selected: false});

    }

});